# CarSpot AU: short business plan (draft)

**Product:** A car-spotting app for Australia. You log the cars you spot, earn rarity points, browse a feed and map, and climb leaderboards. Local cars come first (Holden, Ford, HSV/FPV, LandCruiser/HiLux), along with AUD pricing, state rego plates and suburb-level locations.

**Customers:** Car enthusiasts, young drivers, families on road trips, and car-show and motorsport fans. Advertisers include local car businesses.

**Revenue ideas**
1. **CarSpot Gold** (proposed A$4.99/mo or A$39.99/yr): ad-free, a spot heatmap, full-res photo backup, cosmetics and challenges.
2. **Local sponsored placements** (indicative A$49–149/mo): car audio and sound shops, detailers, tyre and wheel shops, tuners and 4x4 fitters, targeted by state or suburb.
3. **Event partnerships:** car shows and track days get pinned map markers and sponsored challenges ("Spot 5 Monaros at Summernats").
4. **Affiliate referrals:** detailing products, dashcams, car insurance or parts (only with clear disclosure).
5. **Later:** an aggregated, anonymised spotting-trends report for clubs and dealers (needs a privacy review first).

**Why it can win:** Global apps are built for Europe and the US. An Aussie-first catalogue, local slang and state-level leaderboards make the product feel local and give local advertisers a natural fit.

**Go-to-market:** Car clubs and Facebook groups, car-show QR codes, TikTok/Instagram spotting content, and a partnership with one show per state.

**Next steps to market-ready**
- Backend and accounts (e.g. Supabase or Firebase), cloud photo storage and moderation.
- Automatic plate blurring and AI make/model recognition.
- Payments through Stripe and app-store billing. Ads self-serve portal.
- Privacy policy (Australian Privacy Principles), terms, and content moderation.
- Wrap as a PWA, then native apps.

**To validate (no market numbers assumed):** willingness to pay for Gold, local advertiser interest (talk to 10–20 shops), and retention after week 1.